Lensflair
2LK Brief: Design a immersive experience for Lensflair at Cannes Lions festival
Lensflair’s Wonder Beach Bash: Where Creativity, Music, and Connections Collide!
Join us at Lensflair's Wonder Beach Bash for an extraordinary edutainment experience where creativity, music, and connections come alive. Explore captivating Lensflair-inspired installations, curate your own beach soundtrack with our interactive Jukebox, and delve into our exclusive collaboration with Crocs.
Discover limited-edition designs inspired by Lensflair trends and participate in interactive workshops to customize your own pair of Crocs on a edutainment journey. Mingle with our executive team to gain insights and inspiration, bask in the sunshine, and enjoy mesmerizing visuals and Lensflair videos.
The possibilities are endless—grab your sunscreen, adventure spirit, and dancing shoes, and immerse yourself in a day of wonder, music, and unforgettable moments at the beach!
Juke Box:
Brining the unapologetic spirit of Lensflair to life and creating an interactive experience. With the ability to select their favourite tunes, guests can become the DJs of their experience, setting the stage for a dynamic fusion of music and creativity. As the music fills the air, the Jukebox becomes a visual representation of the sound, showcasing the Lenflair videos crafted to the beat of the chosen song.
Ideated by Kshitij Patil visualised by Carlos Morales and Evelyn flasket.
Corners of Lensflair:
Immerse yourself in a unique, bubble-shaped space that visually intrigues and draws visitors in. This translucent area allows people to look in on and experience first hand the dynamics ways in which brands like Crocs have harnessed the power of Lensflair to boost their brand and connect with different audiences. Within this room their is an oversized interactive phone display that allows guests to delve into the brands Lensflair profile, enabling exportation into their creative content and marketing achievements. This engaging set up not only demonstrates successful collaborations but also utilises a sense of curiosity and involvement, making it a standout attraction at Cannes Lions.
Ideated by Kshitij Patil visualised by Evelyn flasket.
Meet the executives.
Bubble-themed Meet the Executives section, where the ambiance is as effervescent as the sea foam. Engage in lively conversations with the executive team amidst whimsical bubble installations, fostering connections and gaining insights into the brand's vision and values. It's a delightful opportunity to mingle, learn, and be inspired in a setting that bubbles with warmth and creativity.
Visual art direction and render by Kshitij made in blender